Thursday, October 4 4:45PM - 5:45PM
AT&T Conference Center Room 105
Drink Water - Founder
Drink Water - Creative Dir
Drink Water - Managing Partner
Texas Monthly - Writer
Alarmed by the proliferation of sugary energy drinks in sports sponsorship, professional snowboarders Bryan Fox and Austin Smith fought back in the purest way possible: by promoting water consumption. Come hear the story from the brains behind the movement and learn how marketing might be the best tool for changing people's habits.
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