Drink Water
Thursday, October 4 4:45PM - 5:45PM
AT&T Conference Center Room 105
Summary
Alarmed by the proliferation of sugary energy drinks in sports sponsorship, professional snowboarders Bryan Fox and Austin Smith fought back in the purest way possible: by promoting water consumption. Come hear the story from the brains behind the movement and learn how marketing might be the best tool for changing people's habits.
Category: Culture
Type: Panel
← Back to Schedule