The Science of Inspiring Good Behavior
Monday, October 7
10:45AM - 11:45AM
Austin Convention Center MR 8C
Vizeum Americas - Pres
Made Movement - Partner, Chief Creative Officer
Seventh Generation - CMO
Fast Company - Editor, Co.Exist
In an increasingly complex and fast-paced world full of stressors it's no surprise that people are seeking simpler, cleaner, and healthier lifestyles, including eco-friendly, pure products. While recent research indicates that most Americans care about buying products from companies that do good in the world, good intentions will only take you so far. Empowering sustainability and social good is no simple task, and it goes far beyond responsible purchasing - it requires true behavior change.
So how do you reverse-engineer a person, family or company's habits? How can you shift the mindset from intention to action? How do we inspire positive action at every step of the way - from using less water, to purchasing environmentally-friendly products, to choosing energy-efficient transportation options and appliances? Eco-friendly is no longer a status symbol - being sustainable means adopting lifestyle changes that contribute to social good.
- Event Type:
- Behavior, Education, Health
- AIA Continuing Education Consumers Brands
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