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The Elegant Connection: Reaching Consumers through Health for the Environment

Monday, October 7
12:00PM - 1:00PM
Austin Convention Center MR 9C

559872

Becky Chambers
Whole Foods Market - Integrated Media

636765

Beth Terry
My Plastic-Free Life - Author/Activist

534655

Emily Chan
GreenOrder - Sustainability Strategist

636767

Pam Marcus
Lifefactory - Co-founder

645417

Pedro Vieira
GoodGuide - VP of Sustainability & Ratings

Summary

#healtheco

The connection between health and sustainability is intuitive. Substances that harm the environment ultimately threaten human health. While at a basic level, this is a simple and elegant connection, it remains a complex issue for companies looking to distinguish their brands and products in the marketplace. This panel will cover the latest thinking on consumer preferences in these two areas and examine what truly influences purchasing decisions. We'll also explore the implications for sustainability marketing, brand strategy, new business models, environmental impact, and product design in this emerging area and hear from companies standing squarely at the intersection of health and environment.

Event Type:
Sessions
Category:
Panel/Dual/Solo
Theme:
Behavior, Education, Health
Tags:
Consumers Health Brands

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