Jonathan Wichmann
Maersk Line - Head of Social Media

Tom Stitt
Staxxon - Mktg Dir

Summary

Is social media an effective way to communicate about complex sustainability issues, programs, and initiatives facing the shipping industry? What are the risks? Are there any rewards? Jonathan Wichman, head of social media at Maersk Line, and Tom Stitt, head of marketing at Staxxon, debate the merits of social media for sustainability communication in the shipping industry.

Category: Economics
Type: Straight to the Point