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Mainstream Green: From Niche to Normal

Friday, October 5 10:00AM -11:00AM
AT&T Conference Center Room 101

534901

Graceann Bennett
Ogilvy & Mather - Managing Partner, Dir of Strategic Planning


Summary

Why is there such a gap between mainstream consumers' stated intentions and their actions when it comes to living and shopping sustainably? OgilvyEarth presents fresh insight into the contributing factors behind the "green gap" and identifies a host of innovative methods we can utilize to close it for good.

Category: Culture
Type: Solo


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