Mainstream Green: From Niche to Normal
Friday, October 5 10:00AM -11:00AM
AT&T Conference Center Room 101
Ogilvy & Mather - Managing Partner, Dir of Strategic Planning
Why is there such a gap between mainstream consumers' stated intentions and their actions when it comes to living and shopping sustainably? OgilvyEarth presents fresh insight into the contributing factors behind the "green gap" and identifies a host of innovative methods we can utilize to close it for good.
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