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The Rational Irrationality of Energy Efficiency

Friday, October 5 10:40AM -10:55AM
AT&T Conference Center Room 106

571444

Hannah Granade
Advantix Systems - President


Summary

$1.2 trillion of energy efficiency opportunity sits untapped, despite the availability of proven technologies and an enormous movement of companies, talent, and resources lined up to pursue it.  How could a market failure of such proportions persist? Join Anna Granade to discuss the mental biases and behavioral limitations that prevent rational decision-making about energy efficiency. 

Category:
Type: Straight to the Point


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