The Rational Irrationality of Energy Efficiency
Friday, October 5 10:40AM -10:55AM
AT&T Conference Center Room 106
Advantix Systems - President
$1.2 trillion of energy efficiency opportunity sits untapped, despite the availability of proven technologies and an enormous movement of companies, talent, and resources lined up to pursue it. How could a market failure of such proportions persist? Join Anna Granade to discuss the mental biases and behavioral limitations that prevent rational decision-making about energy efficiency.
Type: Straight to the Point
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