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Don't Buy Our Jacket

Wednesday, October 3 2:00PM - 2:15PM
AT&T Conference Center Room 106

578233

Vincent Stanley
Patagonia - VP/Mktg


Summary

Vincent Stanley, Patagonia's head of marketing and co-author with Yvon Chouinard of The Responsible Company: What We’ve Learned from Patagonia’s 40 First Forty Years, will explain why his company tells its customers “the more you know, the less you need” – and asks them, at holiday time, to buy less.
 

Category: Culture
Type: Straight to the Point


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