Digital Communication in the Age of Interactivity
Wednesday, October 9
10:45AM - 1:00PM
Austin Convention Center MR 10AB
Bill Lane Center for the American West Stanford University - Creative Dir of Media & Communications
Handsome - Experience Dir
What do startups, non-profits, large corporations, news outlets, and advocacy groups all have in common? They all must rely on digital technology to communicate with their audience. Whether your organization seeks to influence policymakers or establish a deep connection with your customers, the principals of successful communication are the same. In this workshop, participants will learn how to think, plan, and engage their audience like the digirati elite. Industry and academic leaders will guide participants through breakout groups for hands-on training on how and when to use data visualizations, how to employ leading web technologies to create a shared-values spaced with your audience, and what tools can be integrated into your organization to support better decision-making.
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