The Most Powerful Piece of Plastic: The Credit Card
Tuesday, October 8
3:35PM - 3:50PM
Austin Convention Center Austin Suite
The MiA Project - Founder
Our purchases are incredibly powerful. Within the square pieces of plastic filling our wallets lies a serious sphere of influence. And yet, we are all occasionally seduced by meaningless purchases and owning more than we need - the joy of the kill and the hunt for the bargain. Our obsession with flash sales is a brilliant case study. But when armed with knowledge, with stories behind the makers and the items we buy, and a sense of belonging to an impassioned community, consumption behavior can change.
The MiA Project celebrates designers focused on producing in the U.S., by sharing their stories, the origins of their creations, and connecting their work to a larger audience in hopes of generating more business for them and producing more American jobs. The movement of buying American-made is picking up, and more consumers want to understand what constitutes American-made and where to find these items. They want to know what economies they’re fueling, what the materials and processes are behind their purchases, and who the people and stories behind the items they buy are. They also want to know about the sustainability of the item. The power for holistic change - buyer behavior modification, transparency in manufacturing practices, and resourcefulness - is in great part in the hand's of the consumer. They just need forums to learn, to be engaged and to be connected.
- Event Type:
- Straight to the Point
- Behavior, Education, Health
- Fashion Purchasing Consumer Choice
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