Values-Driven is About Making Hard Decisions

Tuesday, October 11
11:15AM - 11:45AM
Austin Convention Center Room 10AB
500 E. Cesar Chavez

Pp93300

818747

Alex Thompson
Speaker
REI - VP of Communications and Public Affairs

818746

Jonathan Atwood
Speaker
Axe/Unilever - VP of Sustainable Business & Corporate Communications

Summary

If it’s easier said than done, then make a decision to do something. The decisions REI and Unilever make to be values-driven aren’t easy, and they aren’t guaranteed successes. They, and many other companies dedicated to sustainability or social values must fight hard to bring out the best in their employees, consumers, partners and society. Not only must they push their organizations, but it’s also about creating a movement for people to follow. Join this moderated discussion to be exposed to the inner workings of how two very different organizations put values first and built passion-fueled movements.

Event Type:
Sessions
Format:
Dual / Solo / Panel
Track:
Corporate Responsibility
Tags:
corporate responsibility communications

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