The Recoding: Creating a New Language for Good

Tuesday, October 11
10:15AM - 11:15AM
Austin Convention Center Room 2
500 E. Cesar Chavez

Pp93358

776785

Sasha Markova
Speaker
Mother - Creative Director

Summary

At Mother, we believe that the story of good needs to be transformed to enable people to have a bigger part in it. But how do we make that change? We think it’s time for wild creativity to come into this staid story and shift the victim-led paradigm into a dynamic tale that makes everyone think ‘I want in! And I can make a difference!’ Central to this, is the necessity to create a new language for good - a recoding of everything we have known before. Brands, non-profits and people all need to revolutionize their traditional roles in the ‘good story’ so we can best activate our potential. We cannot feel helpless in the story of our world any longer. Everybody needs to recode.

Event Type:
Sessions
Format:
Workshop
Track:
Communications
Tags:
communications storytelling climate change

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