Basic Training - Founder
Jenn's mission is to provide radical opportunities for movement so people can live happier lives. She works with architects and city planners on designing public spaces to inspire people to move more (and have fun doing it) — with projects throughout San Francisco. She began my career as a graphic designer at IDEO, where she applied design-thinking to uncover unique insights and opportunities for clients. At Apple, she helped design, educate, and build community around first-of-their-kind digital products and platforms. Today, she advises tech companies like Fitbit and Fitstar on product development and design, and Zendesk and Twitter on how to build cultures of well-being that scale. She also works with brand managers to create content, build awareness, and connect with health-conscious consumers and communities. And, as the founder of Basic Training, she's re-invented the gym, and created a simple program that inspires and transforms her clients’ health — and lives. Mountain running is Jenn's passion. She competes as a sponsored athlete in trail races around the world, recently returning from a 100K trail ultra around Mont Blanc.